#1 Best Saharanpur's Premier Digital Marketing Institute

Deep Dive into the world of digital marketing with the right mindset! Our Digital Marketer Mindset module is designed to equip you with the essential attitudes, skills, and knowledge you need to thrive in the fast-paced digital world. In simple, easy-to-understand words, we’ll help you build a strong foundation to approach digital marketing with confidence, creativity, and a problem-solving attitude.

• Always Learning: The digital landscape is always changing, so stay curious and hungry for new knowledge.
• Creative Thinking: Stand out with unique ideas. Creativity makes your message memorable.
• Tech-Savvy: Embrace new technologies and platforms. They can offer innovative ways to reach and engage your audience.
• Problem-Solving: See challenges as opportunities to learn and grow. Find solutions, not excuses.
• Patient and Persistent: Success doesn’t happen overnight. Stay the course and be willing to put in the effort over time.
• Detail-Oriented: Pay attention to the small things. Sometimes, they make the biggest difference.
• Results-Focused: Keep your eye on the goal. Measure your efforts to ensure they’re leading to desired outcomes.
• Strong: Bounce back from setbacks. Learn from failures and keep moving forward.
• Trustworthy: Build trust with your audience by being honest and transparent in your marketing practices.
• Efficient: Use your time and resources wisely. More effort does not always mean better results.
• Goal-Oriented: Set clear, measurable objectives. Know what success looks like for each project.
• Passionate: Love what you do. Your excitement can inspire others and turn you to achieve great things & results.

This module is designed to guide entrepreneurs, business owners, and digital marketers through the critical process of selecting the right niche for their business or marketing campaign. A well-chosen niche can be the foundation of a successful online business, allowing you to focus your marketing efforts more effectively, meet customer needs, and stand out in a crowded marketplace.

Here’s what the Niche Selection module covers in detail:

• Understanding the Crucial Role of Niche Selection in Online Venture Success.
• Leveraging Personal Interests and Strengths to Identify a Profitable Niche.
• Mastering Market Research Techniques to Validate Your Niche Idea.
• Assessing Market Demand to Ensure Niche Viability and Long-term Success.
• Conducting In-depth Competition Analysis to Identify Opportunities and Define USPs.
• Evaluating the Profitability of Your Niche for a Sustainable Business Model.
• Making an Informed Niche Selection Decision and Developing a Launch Action Plan.

Coding can be costly and usually involves paying experts a lot of money. We at Digital Skills Scholar know that coding can be complicated and expensive. That’s why we’ve introduced a special course on Web Designing without coding. This course is designed for students, job seekers, individuals, business owners, entrepreneurs, and professionals who want to learn how to build and design websites without any coding knowledge.

Here’s what the module usually covers:

• Get familiar with WordPress and Elementor that enable you to create websites through simple, direct actions.
• Learn how to use drag-and-drop interfaces, which allow you to add, rearrange, and modify elements on your website with simplicity.
• Understand the basics of good design, including layout, color theory, and typography, to make your website not only functional but also visually compelling.
• Know how you can enhance your website with additional features like contact forms, image galleries, and social media integration, enriching the user experience.
• Learn the steps to take your website live and keep it updated, ensuring it remains accessible, engaging, and reflective of your current offerings.

This module is designed to equip you with the foundational knowledge and skills to create and manage Facebook Ads effectively. Facebook Ads can help you target the right audience, boost brand awareness, and drive conversions with powerful targeting features and budget flexibility.

In this module, you will learn:

• Introduction to the concept and importance of Facebook Ads in digital marketing.

• Overview of the Facebook Ads Manager interface and tools.

• Setting up your first Facebook Ads campaign (Objectives, Audience, Budget).

• Understanding ad formats (Image, Video, Carousel, etc.).

• Crafting compelling ad copy and creatives to attract your target audience.

• Analyzing key performance metrics (CTR, ROAS, Engagement, etc.).

• Following Facebook Ads best practices and compliance with advertising policies.

This module is designed to equip you with the basic knowledge and skills to effectively use social media platforms for marketing your brand or business. Social media marketing allows you to build awareness, engage your audience, and drive traffic and sales—organically and through paid ads.

In this module, you will learn:

• Introduction to the concept and importance of social media marketing.

• Overview of major social media platforms and their marketing potential.

• Setting up optimized business profiles on Facebook and Instagram.

• Creating engaging content that attracts and retains followers.

• Introduction to Facebook & Instagram Ads using Meta Ads Manager.

• Launching your first basic ad campaign (Objective, Audience, Budget, Creative).

• Understanding basic performance metrics and ad optimization.

This module is designed to equip you with the foundational knowledge and skills to create high-converting landing pages. A well-designed landing page is crucial for capturing leads, promoting offers, and increasing conversions by aligning with the goals of your marketing campaigns.

In this module, you will learn:

• Introduction to the concept and significance of landing pages in digital marketing.

• Overview of key landing page elements (headline, call-to-action, form, etc.).

• Creating a compelling offer and crafting persuasive copy for your landing page.

• Designing a visually appealing layout with user experience in mind.

• Integrating landing pages with email marketing or CRM tools.

• Following best practices for mobile optimization and fast load times.

This module is designed to help you create a simple, effective sales funnel using WordPress. You’ll learn how to attract your audience, build trust, and convert leads into customers without complicating things.

In this module, you will learn:

• Understanding the Basics of a Sales Funnel: Learn what a sales funnel is and how it helps in guiding potential customers through the buying process.

• Creating Your Lead Magnet: Discover how to create a valuable lead magnet (like a free ebook, checklist, or template) that attracts your ideal audience and encourages them to join your list.

• Building Your Landing Page: Learn how to set up a simple WordPress landing page that offers your lead magnet and collects visitor details.

• Adding Trust Elements: Understand how to add testimonials, clear messaging, and social proof to your page to build trust and credibility.

• Setting Up Your Thank You Page: Create a simple thank you page where new leads are directed after they opt-in, confirming their download and further engaging them.

This module is designed to equip you with the foundational knowledge and skills needed to improve your website’s visibility on search engines like Google. SEO plays a critical role in attracting organic traffic, building credibility, and driving long-term growth for your online presence or business.

In this module, you will learn:

• Introduction to the concept and importance of SEO.

• Understanding how search engines work.

• Overview of On-Page, Off-Page, and Technical SEO.

• Conducting basic keyword research.

• Optimizing titles, meta descriptions, and content structure.

• Introduction to backlinks and their significance.

• Following SEO best practices and staying updated with algorithm changes.

This module is designed to equip you with the foundational knowledge and skills to leverage social media platforms for growing your brand, building an online presence, and engaging with your target audience. Social media marketing is essential in today’s digital world to connect, influence, and convert followers into loyal customers.

In this module, you will learn:

• Introduction to the concept and importance of social media marketing.

• Overview of major platforms: Facebook, Instagram, LinkedIn.

• Setting up and optimizing your social media business profiles.

• Content planning and strategy for audience engagement.

• Basics of creating posts: captions, hashtags, visuals, and scheduling.

• Understanding engagement metrics and growth tracking.

• Following best practices, consistency tips, and platform-specific guidelines.

LinkedIn Marketing module is designed to help you craft an impressive profile and learn effective LinkedIn marketing strategies. In this module, you’ll learn various methods, tips, and tools essential for success on LinkedIn.

Here’s a simple breakdown of what the module includes:

• Learn the basics of marketing on LinkedIn.
• Gain skills to build a professional and impactful LinkedIn profile.
• Get to know LinkedIn’s features and tools that can help in marketing.
• Learn how to create strategies that engage and connect with your audience on LinkedIn.
• Find out how to make your content more visible on search engines using LinkedIn.
• Develop the ability to set up and run successful marketing campaigns on LinkedIn.
• Understand how to track and measure the success of your LinkedIn campaigns.
• Learn to analyze the results of your LinkedIn efforts.
• Discover techniques to boost interaction and engagement on LinkedIn.

This module is designed to equip you with the foundational knowledge and skills to start running Google Ads effectively. Google Ads is one of the most powerful advertising platforms, helping businesses appear in front of potential customers exactly when they’re searching for related products or services.

In this module, you will learn:

• Introduction to the concept and significance of Google Ads.

• Overview of different Google Ads campaign types (Search, Display, Video, etc.).

• Setting up your Google Ads account the right way.

• Launching your first basic Search Ad campaign.

• Understanding keywords, match types, and ad relevance.

• Basics of budgeting, bidding, and ad rank.

• Following Google Ads best practices and ad policies.

This module is designed to equip you with the essential knowledge and skills to start running YouTube Ads effectively. YouTube advertising is a powerful way to reach a highly engaged audience, boost brand awareness, and drive targeted traffic to your offers or content.

In this module, you will learn:

• Introduction to the concept and benefits of YouTube advertising.

• Overview of different YouTube Ad formats (Skippable, Non-skippable, Bumper, etc.).

• Setting up a Google Ads account and linking it to your YouTube channel.

• Launching your first basic YouTube Ad campaign.

• Targeting the right audience using keywords, demographics, and interests.

• Understanding basic budgeting and bidding strategies.

• Following ad policies, best practices, and optimizing for better results.

Content Writing is a crucial skill for anyone looking to boost their online presence. If you’re involved in digital marketing, blogging, or freelancing, mastering content writing is key. This module will guide you through the advanced aspects of creating compelling content. You’ll learn how to research and craft engaging copy, make your content more appealing to your audience, discover essential tools for writers, and use storytelling to effectively communicate your message.

The module breaks down the essentials of Content Writing, including:

• Understanding what Content Writing is and its importance for your website.
• Learning how to research content and plan it, including finding the right keywords and their importance.
• Know the importance of flow and balance your writing and getting to know various online tools that can help.
• Discovering what keywords are, their different types, and their role.
• Tips on writing blogs that rank high in Search Engine Results.
• Learning ways to earn money from your writing skills.
• Understanding plagiarism and strategies to avoid it.
• Learn SEO-based content writing.

In our Social Media Management course, you’ll learn how to expertly manage social media profiles for yourself, your business, or any organization. This course will teach you to create a social media marketing plan, track and understand performance metrics, create and improve content, and much more. It’s perfect for entrepreneurs, business owners, marketers, or anyone looking to boost their skills in managing social media.

What you’ll learn includes:

• Understanding the essentials of major social media platforms (like Facebook, and Instagram), including how to plan, strategize, schedule, and promote content.
• How to design and follow a monthly content calendar for businesses of all sizes.
• Learning about the types of content that big brands used to succeed.
• Setting up social media profiles, growing your follower base, and engaging with them effectively, even without graphic design skills.
• The role of hashtags in reaching your desired audience and how to use them effectively.
• Studying successful social media strategies from both local and international brands.
• Identifying various content categories and using a checklist for campaigns.
• Starting social media from scratch for a new brand with tips including how to analyze competitors.
• Discovering different styles of post designs and content strategies that are proven to be effective in social media.
• Learning about different social media contest ideas to engage and entertain your audience.

This masterclass will help you get started with AI image creation for your projects, covering the basics to create high-quality visuals quickly.

In this masterclass, you will learn:

• Introduction to AI Image Creation: Understand AI image generation and its importance in creative work.

• Overview of AI Tools: Discover popular AI tools like DALL-E and MidJourney.

• Basic Principles: Learn how AI generates images through prompts and data.

• Crafting Prompts: Master writing effective prompts to get the best results.

• Creating for Marketing: Learn to make images for social media, ads, and websites.

• Optimizing for Brand: Align AI images with your brand’s style and identity.

• Legal Considerations: Understand copyright and ethical use of AI-generated images.

AI transforms the way you think about and create copy, leveraging the latest advancements in artificial intelligence to elevate your writing to new heights. Whether you’re a growing copywriter, a business owner wanting to improve your marketing, or simply curious about integrating AI into your writing process, this module is your gateway to mastering AI-assisted copywriting.

What you’ll learn includes:

• Intro to AI’s Game-Changing Role in Copywriting.
• Navigating the AI Writing Tool Landscape.
• Mastering the Art of Effective Copywriting with AI.
• Increase AI-Generated Drafts to Professional Standards.
• Exploring AI’s Impact Through Real-World Applications.
• Hands-On Experience with AI-Enhanced Copy Projects.

Tools Covered:

ChatGPT | Copy.ai | Peppertype.ai | Nichesss | Rytr | Bing | Bard

And So On.

Google Search Console is like having a direct line to Google, providing you with invaluable insights and tools to optimize your site. This easy-to-understand guide is your first step towards mastering GSC, making sure your website reaches its full potential in Google Search results.

What You’ll Learn in This Module:

• Introduction to the Essentials of Google Search Console.
• Step-by-Step Guide to Initiating Google Search Console.
• Explore the key metrics that Google Search Console offers.
• Deep Dive into Analyzing Your Search Traffic.
• Carefully Management with Alerts from Google Search Console.
• Understanding and Enhancing Your Backlink Profile.
• Troubleshooting Guide for Common Web Performance Issues.

Google Analytics helps you make informed decisions for your online marketing and business strategies. In this module, we’ll dive deep into Google Analytics, a powerful tool that collects and analyzes data about your website’s visitors, their behaviors, and your site’s overall performance. Let’s get you comfortable using analytics to boost your business’s online presence.

What You’ll Learn in This Module:

• The Critical Role of Analytics in Business Success.
• A quick guide to the top analytics platforms.
• Explaining Key Performance Indicators (KPIs) for Website Analysis.
• Introductory Guide to Google Analytics.
• Step-by-step instructions for installing Google Analytics code on your website.
• Complementing Analytics with Google Search Console Insights.
• Gain expertise in interpreting various reports from Google Analytics.
• Fine-Tuning Your Analytics Experience with Advanced Settings.

Google Trends is your first step towards mastering the art of trend analysis and staying ahead in the digital landscape. A simple yet comprehensive guide designed for beginners to understand and leverage the power of Google Trends. Google Trends is a powerful tool that shows how often specific keywords, subjects, and phrases have been searched for on Google over a period.

What You’ll Learn in This Module:

• Know the basics of Google Trends and its significance in analyzing search query trends.
• Mastering Search Interest Analysis with Google Trends.
• The Art of Comparing Search Terms Using Google Trends.
• Targeting Your Marketing with Regional Popularity Data from Google Trends.
• Using Google Trends for Unveiling Search Interest Trends.
• Content Creation Boost: Generating Ideas Through Google Trends.
• Enhancing SEO Strategies with Insights from Google Trends.

This module will empower you to make informed decisions, allowing you to attract more visitors to your website and achieve a higher return on investment from your advertising campaigns. Whether you’re a small business owner, a budding digital marketer, or someone curious about the digital marketing landscape, this module will qualify you with the knowledge to select the right keywords for your online content and ads.

What You’ll Learn in This Module:

• The essence of Google Keyword Planner.
• Easy Access Guide to setting Up Google Keyword Planner for success.
• The Crucial Role of Keyword Research in Digital Visibility.
• Secrets to uncovering relevant keywords that align with your business goals.
• Master the interpretation of Keyword Planner metrics.
• Using Keywords to Skyrocket Your Website’s Ranking.
• Crafting Winning PPC Campaigns with Strategic Keyword Selection.

This module lays the foundation for creating marketing that people actually look forward to, setting you apart from the competition and driving long-term success for your business. Whether you’re just starting out or looking to refine your marketing approach, this module will guide you through creating meaningful connections with your customers and fostering growth in a way that feels human and helpful.

What You’ll Learn in This Module:

• Understanding the Inbound Marketing Approach.
• Crafting Magnetic Content to Attract Your Ideal Audience.
• Turning Website Visitors into Valuable Leads.
• Ensuring Customer Satisfaction and Loyalty Post-Purchase.
• Assessing the Impact of Your Inbound Marketing Efforts.
• Enhancing Lead Quality with Smart Content.
• Streamlining the Sales Process with Marketing Automation.

This module provides a solid foundation in web development, opening the door to more advanced topics and technologies should you choose to dive deeper into the field. Whether you’re looking to start a career in web development or simply want to manage your own website, this module will equip you with the knowledge and skills you need to get started. HTML (HyperText Markup Language) and CSS (Cascading Style Sheets) are the foundational building blocks of the web.

What You’ll Learn in This Module:

• Essentials of how websites function and the pivotal roles.
• Learning to structure web pages with HTML.
• Exploring Advanced HTML Features.
• Responsive Web Design Fundamentals.
• Mastering Advanced CSS Techniques.
• Integrating HTML with CSS for Web Design.
• Publishing Your Website Online.
• Basics of Search Engine Optimization (SEO).
• Website Accessibility and Best Practices.

This module is designed to equip you with the foundational knowledge and skills to build and manage your personal brand. Personal branding is essential for standing out in today’s competitive marketplace, whether you’re an entrepreneur, freelancer, or professional looking to enhance your reputation and influence.

In this module, you will learn:

• Introduction to the concept and significance of personal branding.

• Identifying your unique value proposition and personal story.

• Building a strong online presence through social media and websites.

• Creating consistent content that reflects your expertise and values.

• Engaging with your audience and growing your network.

• Leveraging platforms like LinkedIn, Instagram, and YouTube for branding.

• Following best practices for personal brand management and reputation building.

This module is designed to equip you with the knowledge and confidence to start your freelancing journey. Freelancing offers the freedom to work on your own terms, choose your clients, and build a career based on your skills and passion. By understanding the fundamentals, you’ll be better prepared to land projects, deliver value, and grow as an independent professional.

In this module, you will learn:

Introduction to the concept and importance of freelancing in the digital economy.
Overview of popular freelancing platforms (like Upwork, Fiverr, Freelancer, and LinkedIn).
Identifying your niche and setting up your freelance profile.
Crafting compelling gig descriptions and proposals.
Understanding how to price your services as a beginner.
Building trust through communication and timely delivery.
Following professional best practices and managing client relationships.

This module is designed to equip you with the foundational knowledge and skills to implement remarketing strategies effectively in your marketing campaigns. Remarketing allows you to re-engage potential customers who have previously interacted with your brand, increasing the likelihood of conversion and driving higher ROI.

In this module, you will learn:

• Introduction to the concept and significance of remarketing in digital marketing.

• Overview of remarketing platforms and tools (Google Ads, Facebook, Instagram).

• Setting up remarketing campaigns to target website visitors and app users.

• Crafting effective ads and offers for remarketing audiences.

• Understanding the importance of segmenting remarketing lists based on user behavior.

• Optimizing remarketing campaigns for better performance and conversion rates.

• Following best practices and legal compliance when using remarketing tactics.

Here’s what You’ll Learn in This Module:

• Basics of Remarketing.
• Preparation for Remarketing Campaigns.
• Designing Remarketing Ads.
• Audience Targeting and Retargeting Techniques.
• Choosing the Right Platforms for Remarketing.
• Campaign Optimization and Success Measurement.
• Ethical Remarketing and Privacy Compliance.

This module is designed to help you understand and implement the foundational concepts of automating your email marketing efforts. Email automation not only saves time but also ensures timely and personalized communication with your audience, driving better engagement and conversion rates.

In this module, you will learn:

• • Introduction to Email Marketing Automation and its importance in modern marketing.

  • Exploring popular Email Automation Tools (like Mailchimp, ConvertKit, ActiveCampaign).

  • Setting Up Your First Automated Email Sequence.

  • Understanding Triggers, Conditions, and Actions.

  • Crafting Engaging Welcome, Abandoned Cart, and Re-engagement Emails.

  • Segmenting Your Email List for Targeted Campaigns.

  • Analyzing Performance Metrics (Open Rate, CTR, Bounce Rate).

  • Email Automation Best Practices and Compliance with GDPR & CAN-SPAM Laws.

Digital Graphic Designing module is designed to teach you how to create beautiful and effective visual content for digital platforms. This module is perfect for beginners and those looking to enhance their skills in graphic design. You’ll learn in a simple and straightforward way, making it easy to understand and apply the concepts. Through this module, you’ll unlock your creative potential and learn how to communicate ideas visually in the digital space.

In this module, you will learn:

• Introduction to Digital Graphics Design.
• Core Design Principles Explained.
• Navigating Design Tools and Software.
• Understanding Color Theory and Typography.
• Executing Your First Design Project.
• Foundations of Branding and Identity Design.
• Designing for Digital Platforms.
• Portfolio Development and Career Pathways.

This module is designed to equip you with the foundational knowledge and skills to create and optimize local business listings. A well-optimized local listing can help your business appear in local search results, increase visibility, and drive more foot traffic and online conversions.

In this module, you will learn:

• Introduction to the concept and significance of local business listings for online visibility.

• Overview of key local business listing platforms (Google My Business, Yelp, Bing Places, etc.).

• Setting up and verifying your local business profile on various platforms.

• Optimizing your listings with accurate business information (name, address, phone number, etc.).

• The importance of collecting and responding to customer reviews.

• Using local keywords and categories to improve search rankings.

• Following best practices for maintaining accurate and up-to-date business listings.

In the digital age, driving traffic to your website is only part of the equation—converting that traffic into leads or sales is what truly counts. Conversion Marketing module is a straightforward and engaging course crafted for business owners, marketers, and anyone interested in increasing their online sales or leads. This module is designed with beginners in mind, making the concepts of conversion marketing easy to understand and apply, regardless of your prior experience.

This Module includes:

• Understanding Conversion Marketing Basics.
• Identifying and Understanding Your Audience.
• Crafting a User-Friendly Website Experience.
• Developing Content That Drives Action.
• Optimizing High-Converting Landing Pages.
• Leveraging Social Proof to Enhance Credibility.
• Testing for Strategy Refinement.
• Analyzing and Interpreting Conversion Metrics.